Megan Cary - Designer & Design Educator

Corporate Design


Corporate Design

 

Corporate Design . Illustration . Book Design . UI/UX DesignThe Revision Project . Additional Projects

As Senior Creative in the Marketing Department at Crown Products, I was responsible for catalog, social media, e-blast and collateral design from 2009–2013. After leaving my full-time position in 2013 to pursue a role in higher education, I served as a corporate design consultant for Crown and its parent company Imagen Brands (including its subsidiaries Vitronic Promotional Group, MCM Group and Chelsea Teddy Bear) from June 2013–December 2016. During my four years as a consultant and contract creative for IMAGEN I worked on developing marketing plans from the ground up for all five companies. Additionally, I created and implemented social media strategies, trained their corporate creative and sales teams on branding and social media best practices, designed numerous projects including catalogs, presentations, film projects, websites and more. Over a span of seven years my work received more ten local and national design and advertising awards, I led the in-house design team through a complete rebrand in five months and I grew Crown's social media following from zero Facebook followers to over 10,000 (the highest in the industry at that time.)